31st Kazakhstan International Building & Interior Exhibition
Almaty, Kazakhstan
"Atakent" IEC 42, Timiryazev str.
31st Kazakhstan International Building & Interior Exhibition
Almaty, Kazakhstan
"Atakent" IEC 42, Timiryazev str.

Boost Your Trade Show ROI:
How to Make the Most of Your Show Participation

Join a 2-hour intensive online seminar and unlock the secrets to exhibition success with industry expert Nikolay Karasev

REGISTER NOW
SEMINAR PROGRAMME

Why Attend?

  • Maximize your pre-show preparation
  • Attract the right visitors to your booth
  • Turn leads into long-term clients
  • Avoid the most common exhibitor mistakes

Seminar Goals

  • Systematize and enhance your exhibition experience
  • Gain a fresh, objective view of your participation strategy
  • Identify and eliminate common mistakes and industry stereotypes
  • Discover what really works—and how to do it right to achieve maximum results

Meet the Expert

Nikolay Karasev

ExpoEffect Consulting, LLC Managing Director

An accomplished professional with over twenty-five years' experience in event industry. Successful track record of projects for top Russian and international exhibitors and event organizers.

An author of 'Sales and Marketing in Exhibition Business' and 'Expology. A Complete Guide to Successful Exhibiting' bestsellers and training programs.

A presenter of 'How to Make the Most of Your Show Participation', the most attended seminar for exhibitors in Russia and CIS.

An organizer, moderator and speaker of 'ExpoSalesConf: Sales in Exhibition Business' and 'NewExpoTech: Breakthrough Technologies in Event Industry'

 

“Exhibitions aren't just events—they're opportunities. But only for those who come prepared.”

Seminar Dates

Build and HVAC Industry

24 June

Food and Packaging

25 June

Mining Industry

26 June

Seminar Details

  • Duration: 2 hours
  • Format: Online (Zoom)
  • Language: English
  • Level: For both first-time and experienced exhibitors
  • Organiser: ICA Events

You will gain

  • A practical action plan for your next show
  • Tips tailored for your industry
  • Ready-to-use checklists and tools
  • Certificate of Participation (optional)

Who Should Attend

  • Marketing & sales managers
  • Business owners
  • Trade show coordinators
  • Anyone preparing for an international B2B exhibition

Ready to take your trade show performance to the next level?

Reserve your spot now – registration is free but required!

Seminar Programme

| Part One
  • The specifics of trade shows in the new reality
  • What prevents exhibitors from achieving maximum results at exhibitions: Common mistakes and stereotypes?
  • Task groups that can be addressed at an exhibition. How to set participation goals correctly
  • How to lay the foundation for success at "COAL OF RUSSIA & MINING 2024"
  • How to develop an exhibition participation concept
  • Pre-show advertising campaign: how and when to announce your participation
  • Exhibition stand
  • How to organize the exhibition stand space: functional zones
  • How to effectively showcase products, equipment, or services at the stand
  • How to attract visitors’ attention to your stand
| Part Two
  • Exhibition team: who is needed at the event
  • Specifics of working at the exhibition: what your staff should know and be able to do for effective participation. Principles of team interaction
  • Appearance and behavior rules for staff: what not to do at the stand
  • Staff motivation: how to improve employee performance at the exhibition
  • Tactics and techniques for working with visitors
  • Visitors contact algorithm: stages and goals
  • How to engage with visitors: reactive and proactive models
  • How to identify the visitor type
  • How to make visitors feel comfortable at the stand
  • How to determine visitor needs and assess commercial potential
  • How to present products, solutions, and partnership options in terms of benefits
  • How to handle questions and objections
  • How to positively influence visitors
  • Visitor registration: how to record exhibition contacts
  • How to properly end a conversation with a visitor
  • Post-exhibition period: what needs to be done after the event
  • How to process leads collected during the exhibition
  • How to evaluate the effectiveness of your participation
+ Q&A Session
This seminar will reveal the secrets of exhibition success used by leading companies. You will discover effective exhibition techniques and learn from real-world examples how to apply them in your own practice to significantly increase the number of contacts with your target audience and achieve your business goals.

If you have any questions about joining the seminar, contact us:
This email address is being protected from spambots. You need JavaScript enabled to view it., +971 (4) 5 545 319

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